The hum, set to music.

Explore Songs

Songs that are about advertising, selling, media and wanting things. Not songs used in ads. Songs about the business of it.

  1. Three honeycomb cells in a row: a filled centre cell holding a single musical note, with a guitar pick and a round coin with a diagonal line through it in the cells either side.
    6 Sept 2026/Anne Becheru, Brave New/3 min

    This Note's for You. Neil Young (1988)

    A refusal to sell songs to sponsors, with a title that parodies a beer slogan. MTV initially declined to air the video, then gave it Video of the Year in 1989. It is the clearest artefact of the moment when musicians had to decide whether sponsorship was selling out.

  2. Three honeycomb cells in a row: a filled centre cell holding a price tag, with a trumpet and a single musical note in the cells either side.
    2 Sept 2026/Anne Becheru, Brave New/3 min

    Sell Out. Reel Big Fish (1996)

    A ska-punk band signs to a major label and writes a hit about signing to a major label. The commercial bargain, sung cheerfully from inside it. It is the funniest entry in this section and the one that best describes how the argument actually ended.

  3. Three honeycomb cells in a row: a filled centre cell holding an old television set with two antennae, with a medicine capsule and a single musical note in the cells either side.
    27 Aug 2026/Anne Becheru, Brave New/3 min

    Television, the Drug of the Nation. The Disposable Heroes of Hiphoprisy (1992)

    Michael Franti's spoken-word indictment of broadcast media, consumption and attention, written before the feed replaced the channel. It is the most analytically serious song in this section and the one that has aged into something closer to prophecy than protest.

  4. Three honeycomb cells in a row: a filled centre cell holding a stack of round coins, with a cash register and a single musical note in the cells either side.
    21 Aug 2026/Anne Becheru, Brave New/3 min

    Money. Pink Floyd (1973)

    Roger Waters on greed, written by a band about to become extremely rich from it. The irony was noted at the time, including by Waters, and the song is more interesting for that than for its argument.

  5. Three honeycomb cells in a row: a filled centre cell holding a cut diamond, with a shopping bag and a single musical note in the cells either side.
    15 Aug 2026/Anne Becheru, Brave New/3 min

    Material Girl. Madonna (1984)

    A song about valuing men by their money, performed by an artist who then spent four decades demonstrating control over her own commercial image. The song is slight. What happened around it is the reason it belongs here.

  6. Three honeycomb cells in a row: a filled centre cell holding an empty billboard frame on two posts, with a five-pointed star and a single musical note in the cells either side.
    9 Aug 2026/Anne Becheru, Brave New/2 min

    Advertising Space. Robbie Williams (2005)

    A song about the afterlife of a famous person's image, and what happens to it once they are no longer there to object. The commercial subject is posthumous licensing, which is a real and growing industry and is almost never written about.

  7. Three honeycomb cells in a row: a filled centre cell holding a megaphone, with a loudspeaker and a cross mark made of two short diagonal strokes in the cells either side.
    3 Aug 2026/Anne Becheru, Brave New/3 min

    Don't Believe the Hype. Public Enemy (1988)

    Chuck D attacking the media's account of his own group, from an album that argued the press was not a neutral narrator but a participant with interests. It is the best song ever written about media relations, which is not a crowded field.

  8. Three honeycomb cells in a row: a filled centre cell holding an old box radio with a dial, with a broadcast microphone and three curved radio wave arcs in the cells either side.
    28 Jul 2026/Anne Becheru, Brave New/3 min

    Radio Radio. Elvis Costello (1978)

    An attack on commercial radio as a gatekeeper, from an artist who then performed it on live American television after being told not to. The performance is more famous than the song and both belong here.

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Anne Becheru, who writes the Hive, sends the Brave New Journal every Tuesday: one thing happening in the world, turned into a marketing decision you can make that week. Free, and you can leave from any issue.

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